All-Axis

Technology is evolving in every industry, including manufacturing. This evolution toward automation, IoT and Industry 4.0 mean manufacturers need an even stronger focus on quality, value and operational efficiency. The All-Axis podcast will address the topics, technology and solutions that are critical for manufacturers to successfully evolve their business with the changing industry. It is brought to you by the experts at Tebis, provider of technology solutions that improve efficiency, drive quality and produce better products for the manufacturing industry. To learn more, visit www.tebis.com.

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All-Axis

Marketing in Manufacturing

March 20, 2023 • Michael Thiessen, Shelly Otenbaker

Marketing is the name of the game for this episode. Michael is joined by Shelly Otenbaker, President of WayPoint Marketing Communications. In this valuable conversation for any manufacturer, Michael and Shelly cover a range of topics, including:

The difference between sales and marketing
The importance of a website
How marketing can help all manufacturers, including mold and die makers
COVID's impact on marketing
The evolution of video - anyone can do it now
The role of social media in marketing

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