The All-Axis Podcast
Technology is rapidly reshaping the manufacturing landscape. As factories embrace automation, smart manufacturing, and Industry 4.0, shop floors need a sharper focus on quality, operational efficiency, and scalable growth.
The All-Axis Podcast, hosted by Tebis America's Michael Thiessen, explores the critical technologies, strategies, and industry shifts driving modern manufacturing forward. Each episode breaks down real-world applications across CAD/CAM software, CNC machining, digital twin technology, unattended "lights-out" machining, artificial intelligence on the shop floor, and workforce development across automotive, aerospace, and precision tooling sectors.
Brought to you by the experts at Tebis, provider of advanced CAD/CAM and MES software solutions that help manufacturers optimize processes, drive precision, and build better products.
To learn more, visit www.tebis.com.
The All-Axis Podcast
Marketing in Manufacturing
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Marketing is the name of the game for this episode. Michael is joined by Shelly Otenbaker, President of WayPoint Marketing Communications. In this valuable conversation for any manufacturer, Michael and Shelly cover a range of topics, including:
- The difference between sales and marketing
- The importance of a website
- How marketing can help all manufacturers, including mold and die makers
- COVID's impact on marketing
- The evolution of video - anyone can do it now
- The role of social media in marketing
Enjoy and let us know what you think!
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Thanks for listening!
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